Landing page optimization is the process by which any given web page is tailored to achieve a specific goal, including but not limited to, the sale of a product, a sales lead, or a newsletter sign up. The entire process incorporates elements of design, usability and content. Arguably, the most important element is the content - writing persuasive copy can be the difference between a conversion and someone exiting your site. In several landing page contests, results have shown that the page with well-written persuasive copy wins out over the one with a seemingly flawless design. If you can learn about the elements of online persuasion, you're on your way to writing well-optimized, high-converting copy for any type of landing page, selling any type of product or service.

Why does persuasive copy win against beautiful design 9 times out of 10? Because people largely ignore the design and start reading. Sure, the design should look professional and not hinder the visitor's ability to read the site in anyway. The main purpose of the design is to keep the visitors attention focused on the copy of the site - copy is what sells, the design simply supports it.

Once you've created a your landing page, the only way to continually optimize it for better results is to consistently test it. Simple A/B testing (page A vs. page B) works well for beginners; for the more advanced, try out multivariate testing. Learn more about testing your landing page(s), landing page optimization results and the latest page design techniques at GrokDotCom - a conversion rate marketing blog.

Learn more about the principals of landing page optimization from NY Times bestselling authors Bryan and Jeffrey Eisenberg. They offer daily-updated free articles, blog posts and web casts on conversion rate marketing. Visit GrokDotCom to learn from the experts.

Article written by Mike Calabrese.

Source: www.articlealley.com