Website Design: How To Use Links On Your Web Site Part IV
None of these links should be on every page. I see too many websites with every link on every page, and they look a total mess. There are some links that should be on every page, and these are best provided in a separate table right at the bottom of each web page. Then the spiders will be unlikely to reach them for a reason I will explain shortly.
The links that should appear on every page include your Home Page, a Privacy Policy, a Contact Page and possible an About Us Page and a Disclaimer if appropriate. The only general content page that has a link from every other page should be your Home Page. Visitors to your site want to be able to navigate back to your Home Page.
Each page on your site should, wherever possible, have a link to the next logical page right at the end of the content text. This will lead the spiders from one page to the next without reaching your permanent navigation at the bottom.
Any product links, or affiliate links, that take spiders away from your site should be blocked to them by use of the rel=”nofollow” attribute inside the HTML link. Using that, you can lead spiders where you want them, and bar them from where they should not go – i.e. outside your website!”
These are just a very few tips on website design and how to use links on your web site. There are many others, but apply these first and you should notice a positive movement of your site in the search engine listings.
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